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September 14, 2021

CDP Brazil 2021


The biggest event on

Data Strategy for Marketing in Brazil.

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Content

100% online

Great specialists from the market

Free

Event

The best in

data strategy

CHECK OUT THE FULL SCHEDULE OF THE EVENT:

Click and see the topics and speakers for each schedule throughout the day

9:15 AM to 10:10 AM
10:15 AM to 11:10 AM
11:15 AM to 12:10 PM
2:00 PM to 2:30 PM
2:35 PM to 3:05 PM
3:10 PM to 3:40 PM
3:45 PM to 4:25 PM
4:30 PM to 5:25 PM
9:00 AM to 9:10 AM - Opening
9:15 AM to 10:10 AM
Panel: Result Marketing: how to achieve consistently good results

Emmanuel Martins

Head of BizDev

Tail

Eduardo Perez

Director of Data and Performance

Globo

Pedro Henrique Lippi

Head of Data

Monetization

Cielo

Luiz Braz

Head of Platforms,

Latin America

Yahoo

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10:15 AM to 11:10 AM
Panel: Creating a unified Data strategy for better customer relationship

Paulo Planet

CRO

Tail

Jaqueline Buckstegge

COO

IBPAD

Leonardo Martins

Marketing Manager

Santander

Diana Rodrigues

Director of Marketing and Communication

TOTVS

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11:15 AM to 12:10 PM
Panel: Data Governance: how to ensure compliance in your marketing strategy

Cristiano Nobrega

CEO

Tail

Marcel Leonardi

Privacy and data protection specialist

Leonardi Advogados

Luiz Felipe Barros

Vice President, Data Center of Excellence and Global Media at Anheuser-Busch InBev

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12:10 PM to 2:00 PM - Break
2:00 PM to 2:30 PM
Keynote: Introduction to Customer Data Platforms

David Raab

CEO

CDP Institute

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2:35 PM to 3:05 PM
Speech: CDP as a tool to support the LGPD

Fernando Babadopulos

Director of Innovation, Infrastructure & Compliance

Tail

3:10 PM to 3:40 PM
Speech: Pure Data Lake x CDP

Fabiane Nardon

CTO

Tail

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3:45 PM to 4:25 PM
Speech: Robot Receptionists: Using data to provide a fluid customer service journey through chatbots.

Fabiane Nardon

CTO

Tail

Everton Gago

Chief Data Officer

Dextra

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4:30 PM to 5:25 PM
Panel: Data Engineering: Present and Future

Fernando Babadopulos

Director of Innovation, Infrastructure & Compliance

Tail

Gleicon Moraes

VP of Engineering

Gympass

Fabiane Nardon

CTO

Tail

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5:30 PM - Closing

Accelerate your company's Digital transformation.


The Customer Data Platform is a platform for consumer data management that helps you to get to know your consumer, understanding the purchase journey and points of friction, besides unifying multiple channels enriching the desired profile.

Besides, with this tool you can customize your audience and optimize the campaign performance by defining winning profiles in prospection and conversion actions. All this with a guarantee of data traceability, ensuring governance in the usage of data and making records on a legal basis, keeping your business in compliance with LGPD [Brazilian General Personal Data Protection Law].

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